Tourism Development International has been appointed by the Government of Albania to prepare a Cultural Marketing Strategy and Action Plan for that country. The objective of the project is to provide technical assistance and support to the National Tourism Agency in the Ministry of Tourism, Culture, Youth and Sport.

The Cultural Marketing Strategy and Action Plan will aim to make Albania a more attractive destination for cultural tourism and strengthen Albania's image abroad. In undertaking this assignment, Tourism Development International will draw on the very rich and diverse cultural heritage of Albania's seven past civilisations (including Illyrian, Greek, Roman, Byzantine and Ottoman), UNESCO World Heritage Sites at Butrinti, Gjirokastra and Berat, the Ruins of Apollonia and the Antigonea Archaeological Site.