Tourism Development International have been shortlisted by the Irish Planning Institute for the Munster Vales Destination Project prepared on behalf of the Counties of Waterford, Tipperary, Cork and Limerick.

The study was designed to assess and evaluate the market acceptability of a combined and integrated tourism and recreation identity for the area.

The project has now been developed under the brand of Munster Vales with the strategic plan guiding the work of the Destination Manager.

The Munster Vales are now promoted as a signature brand under the wider Ireland’s Ancient East brand.

The Irish Planning Institute is the all-island body for professional planners engaged in physical, spatial and environmental planning in Ireland.

The Irish Planning Institute seeks, through the Irish Planning Awards, to highlight innovation and achievement in Irish planning. The Awards acknowledge the diverse range of plans and projects on a national and international basis taking place in complex and dynamic environments.