Client: NITB
In September 2005, NITB commissioned Tourism Development International (TDI) to carry out a survey of business visitor attitudes to Northern Ireland as a conference/business tourism destination.
In Septmeber 2009, TDI were re-appointed to undertake this assignment once more.
This research project consists of a survey of discretionary business travellers attending MICE events throughout Northern Ireland and an in-depth survey amongst conference and incentive organsisers.