Background:
Killarney, in the South West of Ireland, is one of the country’s most popular tourist locations. Built in the 1860s, Killarney House and adjoining Gardens are within walking distance of Killarney town, and serve as a gateway to Killarney National Park. The custodians of Killarney House and Gardens, National arks and wildlife Service (NPWS) appointed TDI to prepare an Operational Plan.
Project Objectives:
The objective of the assignment was to develop a sustainable business plan and operational model for Killarney House and Gardens.
Project Activities:
- Assessment of existing product offer
- Market research to identify market potential
- Consultation with public, private and community stakeholders
- Best practice review
- Cost benefit analysis
- Recommendations on staffing and management model
- Marketing plan
- Visitor and experience management
Project Outcome and Impacts:
Following a €7m investment, the restored gardens opened to the public in April 2016. The first section of the house opened to the public in July 2017. The garden room, dining room, drawing room, and living room have all been restored in period style. Plans also include new exhibition rooms which will serve as an interpretive centre for the 25,000 acre national park.