TDI has been appointed by Tourism Industry Association of Prince Edward Island to prepare a Strategic Plan for Tourism for Prince Edward Island, Canada.

One important end goal of this project is to contribute to increasing the number of tourists attracted to the island by a refreshed range of differentiated products in the off peak season. This goal is expected to be achieved by identifying clear ways for improving the structure of the existing offer of the differentiating products – Residential, Wellness, Nature, Nautical, Meeting Industry, Touring, Cycling, Hiking and Island Cuisine – namely in terms of product and service design, service and experience delivery, communication and promotion, and distribution.

The 'Tourism Matters Prince Edward Island' website was set-up to provide progress updates on the project and allow stakeholders to provide their views on tourism in Prince Edward Island.