Client: Fáilte Ireland /N.I.T.B.
In May 2002, Tourism Development International was awarded the contract to undertake the Tourism Barometer on behalf of Fáilte Ireland.
This is a survey of almost 1000 tourism enterprises. The objective of the survey is to measure performance of the year to date compared with the previous year. The survey was conducted in three waves (June, August and September) and was the first major on-line survey to have been commissioned by Bord Fáilte/Fáilte Ireland.
Apart from benchmarking current performance, the Tourism Barometer provides an insight into the main operational issues causing concern for accommodation and other tourism providers in the Republic of Ireland and Northern Ireland.